DYNAMICS 365 MARKETING
Elevate customer experiences
Engage with customers one-on-one, at scale, to build meaningful relationships and grow your business.
Drive meaningful customer interactions across digital and physical channels to create deeper relationships and achieve business success. Turn insights into AI-powered actions to transform customers into fans.
capabilities
Engage customers in real time
Nurture customers based on their interactions across email, mobile, social media, custom channels, and in-person touchpoints.
Win customers and earn loyalty faster
Create journeys from customer-triggered events and orchestrate experiences across marketing, commerce, sales, and service. Act on feedback from personalized surveys using Dynamics 365 Customer Voice.
Personalize customer experiences with AI
Use AI-recommended images, offers, and dynamic content to maximize engagement. Optimize channels, delivery times, and journey steps so they’re unique to each customer.
Build customer trust with a unified, adaptable platform
Align teams across your company by sharing a single, real-time view of customer context across all your Dynamics 365 applications. Help protect customer data in the secure and trusted Microsoft Cloud.
Orchestrate real-time customer-led journey
- Reach customers through digital channels and in-person interactions across marketing, sales, and service. Engage them in their preferred channels and timing using AI-driven recommendations.
- With a deep understanding of the customer, engage one on one using personalized journeys triggered by customer interactions.
- Get point-and-click dynamic authoring with digital asset management, reusable content blocks, and a library of engaging templates. Use A/B testing and analytics to amplify resonating content.
- ... and lots more
Improve customer communications, nurture leads and accounts
- Create journeys from customer-triggered events and orchestrate experiences across marketing, commerce, sales, and service.
- Empower customer experience, customer service, sales, marketing, or any other team looking to deepen relationships with customers to design journeys that span your business.
- Send periodic newsletters, transactional emails, and personalized and timely notifications. Score individual leads or run account-based marketing campaigns to align with sales.
- Simplify event planning. Nurture registrants before, during, and after events to improve audience engagement.
- ... and lots more
Act on a 360-degree understanding of the customer
- Use AI-recommended images, offers, and dynamic content to maximize engagement. Optimize channels, delivery times, and journey steps so they’re unique to each customer.
- Improve your customer targeting and level of personalization by using Dynamics 365 Customer Insights. Turn customer insights into relevant actions in customer journeys.
- Use real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness. Enhance customer journeys using analytics and Microsoft Power BI dashboards.
- Run A/B tests to find and use resonating content. Optimize content and channels simultaneously with multivariant testing for each individual based on previous activity and preferences.
- ... and lots more
